Datacolor Unites Digital Imaging and Home Theater Products Under One Brand

Color management technology leader leverages brand leadership to simplify communication to all customers

January 17, 2008 —Datacolor, a global leader in digital color management technology, today announced that starting in January, there will be a branding change from “Datacolor ColorVision” to Datacolor.

In coordination with the launch of a new line of Spyder family products, Datacolor’s digital imaging product line will now be solely branded as Datacolor. Previously, ColorVision, a division of Datacolor since 2000, incorporated dual branding (inclusion of both Datacolor ColorVision) on its product packaging and materials. This change will unify all products and services under one brand, which will include sole use of the Datacolor brand on digital imaging and home theater product packaging and promotional materials, and all product information will now be found at the Datacolor website (http://newserver.datacolor.eu).

This branding change has no effect on the organizational structure and is meant to simplify product branding. Datacolor will continue to provide the highest quality color management technology products to its current and future customers with the same focus and commitment.

“We are unifying communication under the Datacolor brand because it represents 38 years of innovative color technology and expertise servicing multiple industries including apparel and textile, paint and coatings, automotive, plastics, photography and home theater,” said Linda Cao, marketing director, Datacolor. “We are the market leader for developing innovative solutions to manage color. All communication will now reflect Datacolor’s reputation for enabling customers to realize their vision, save time, improve quality and reduce costs through efficient color management.”

Datacolor uniquely understands how color lifecycle drives its customers’ business and helps effectively implement complete solutions for managing color in global supply chains and complex manufacturing processes. It is also the only color technology company to successfully roll out global color communication programs in the automotive industry. Some of its customers include Victoria’s Secret, BMW, JC Penney, Wal-Mart, The Limited, St John Knits, Nike, Samsung, Carhartt, Blue Max, Gap, Canon, and Pioneer Electronics.

Information regarding all Datacolor color management products will now be found at newserver.datacolor.eu.

About Datacolor

Datacolor is a global leader in color management solutions and color communication technology. The world’s leading brands, manufacturers, creative professionals and consumers, have been choosing Datacolor’s innovative technology and solutions to consistently achieve the right color for 38 years. A Swiss held company, Datacolor’s global presence encompasses a sales, service and support network serving customers in more than 65 countries throughout Europe, the Americas and Asia, along with 13 worldwide operation and production facilities. Industries served include apparel and textile, paint and coatings, automotive, plastics, photography, home theater and others. For more information about Datacolor and its products or services, visit newserver.datacolor.eu.