Datacolor And Realtime Technology (RTT) Collaborate To Improve Color Efficiencies In Product Design Processes

Datacolor And Realtime Technology (RTT) Collaborate To Improve Color Efficiencies In Product Design Processes Combining Datacolor’s Unique Color Management Technology with RTT’s Leading Virtual Reality Solutions Ensures Precise and Consistent Color Definitions for Complex Product Development Processes in Global Supply Chains LAWRENCEVILLE, NJ—November 20, 2008—Datacolor, a global leader in digital color management technology, today announced a collaborative agreement with Realtime Technology (RTT) to help improve the efficiency of color development processes. Combining RTT’s highly advanced 3-D visualization software -- used by industrial designers in the automotive, aviation and consumer goods markets -- with Datacolor’s unique true-color-on-screen representation technology, colors developed in a virtual environment can consistently and accurately be translated to reality in the form of animated film sequences, print ads, packaging, and other tangible means.

Additionally, the accurate conversion of designer’s inspiration into precise color targets for the supply chain improves the efficiency and accuracy within the color development and manufacturing process. Based on Datacolor’s ENVISION™ technology, and RTT’s high-end visualization software RTT DeltaGen, the combined development efforts will lead to several new products in the future. Datacolor ENVISION, a precise, on-screen color simulation software which provides true-color-on-screen representation of samples, combined with the superior, detailed and realistic image and texture simulation of RTT DeltaGen, will produce life-like product simulations as a substitute for physical samples. The ability to eliminate physical color samples while streamlining color development processes will save time and money through efficiencies in the color management process. “By utilizing Datacolor’s unique monitor calibration and true-color-on-screen technology, the accuracy and correctness of color representation in RTT DeltaGen is significantly improved” explains Ludwig A. Fuchs, Managing Director and co-owner, Real-Time Technology.

“Our virtual reality solutions benefit from a major step towards precise reality. In the future, colors created by designers using RTT DeltaGen will be represented as real as possible. This gives designers the distinct advantage of sharing their work accurately and effectively from anywhere in the world,” added Mr. Fuchs. “Today, global supply chains are facing a gap between the designer’s color definition and the supplier’s translation of that definition into a real product,” says Albert Busch, Vice President, Industrial Division at Datacolor. “Together with RTT, we will be able to eliminate this major road block in the color development process. RTT’s and Datacolor’s products will link seamlessly to ensure a digital workflow between virtual design and the final product that is not available anywhere else in the marketplace,” continued Mr. Busch. “This will allow designers to effectively share virtual designs with suppliers that can be translated to real-time output for commercial use with a level of accuracy that is time efficient and cost effective.” While the output of designs created by RTT DeltaGen will match the color renditions intended by the designer, viewing the color pallet on a monitor requires the recipient to properly calibrate their monitor for accurate viewing. “Periodic calibration of monitors is strongly recommended for anyone who creates or views artwork or photographs using a computer monitor to ensure an accurate depiction of the artist’s original vision” says Eric Alho, Product Manager of Datacolor.

“Based on the strong recognition of calibration devices from our SPYDER3™ brand in consumer markets, we’re entering into industrial applications where a faulty color representation on screen has even higher impacts on cost and product quality. Together, with RTT, we have developed a Product Roadmap that will lead to several new color management solutions where RTT and Datacolor currently conduct business.”

About Datacolor

Datacolor is a global leader in color management solutions and color communication technology. The world’s leading brands, manufacturers, creative professionals and consumers, have been choosing Datacolor’s innovative technology and solutions to consistently achieve the right color for nearly 40 years. A Swiss held company, Datacolor’s global presence encompasses a sales, service and support network serving customers in more than 65 countries throughout Europe, the Americas and Asia, along with 13 worldwide operation and production facilities. Industries served include apparel and textile, paint and coatings, automotive, plastics, photography, home theater and others. For more information about Datacolor and its products or services, visit newserver.datacolor.eu.

About RTT Realtime Technology (RTT)

AG is a worldwide leading supplier of 3D real-time visualization technologies and services for industrial applications in the automotive, aerospace and consumer goods industries as well as in industrial design. The company supports its customers not only during the design and developing phases with regard to the virtual display of different product concepts (Virtual Prototyping), but also during the marketing and sales stages in presenting the products in all variants and with all additional options in the showroom, on the Internet, at fairs or at dealerships (Virtual Marketing). RTT’s customer list includes companies like Adidas, Airbus, Applus Airon Technic, Audi, BASF, BMW, Chrysler, DaimlerChrysler, Dodge, EADS, Fiat, Ferrari, Ford, General Motors, Honda, ICON Aircraft, Iveco, Jeep, Lamborghini, Lexus, Magna Steyr, Maserati, Maybach, Mazda, Mercedes, Miele, Mitsubishi Electric, Opel, Porsche, PSA, Rolls-Royce, Samsung, Scania, Schüco, Skoda, Sony Ericsson, Steelcase, Suzuki, Thyssen Krupp, Toyota, Volkswagen and Volvo. RTT currently has 370 employees at twelve sites. The company is headquartered in Munich, Germany.