Datacolor Names Shriro as Its Exclusive Distributor for Spyder Series in China

Datacolor Names Shriro as Its Exclusive Distributor for Spyder Series in China PR China, March 9, 2009 — Datacolor, a global leader in color management solutions, announced today that the company has formally appointed Shriro (Hong Kong) Limited as its exclusive distributor for Datacolor Spyder™ series products in China. This announcement does not concern the Hong Kong and Macau markets, where Datacolor and Shriro have been partners for many years. Under the new agreement, the Professional Imaging Division of Shriro Group’s branches in China will be responsible to market and distribute the Datacolor Spyder series of products, including digital imaging and home theater products, and to provide related services and technical support. Based on years of cooperation, Datacolor and Shriro (H.K.) Ltd. have successfully boosted the marketing and sale of Datacolor Spyder series products in the Hong Kong market, and have built a good and solid partnership.

Mr. Charles Lee, General Manager of Asia Pacific Region at Datacolor’s Consumer Business Unit, expressed confidence about this agreement, he said: “I am much honored to be able to sign this cooperative agreement with Shriro (H.K.) Ltd. With this broader cooperation between two leading companies, we can collectively promote the professional technologies for color management and digital darkroom in China. Coupled with the expertise and experience accumulated by both sides in the photographic and imaging technology fields, this cooperation is certain to provide customers with a more efficient sales service and technical support, enabling professional photographers and enthusiasts to enjoy better services.”

Pleased by this more in-depth and closer cooperation, Egon Heldner, Managing Director of Shriro (H.K.) Ltd. said: “I am delighted that Shriro can join hands with Datacolor to expand the Chinese market. Providing advanced solutions and services to customers to meet their changing needs and allowing them to enhance the quality of their own work are part of our company’s mission and direction of development, along with the marketing of state of the art camera systems and photographic accessories. The cooperation between Datacolor and Shriro (H.K.) Ltd. is set to play a positive role in further meeting the market demand and boosting the development of China’s color imaging market. About Datacolor Datacolor is a global leader in color management solutions and color communication technology. The world’s leading brands, manufacturers, creative professionals and consumers have been choosing Datacolor’s innovative technology and solutions to consistently achieve the right color for nearly 40 years. As a Swiss-held company, Datacolor’s global presence encompasses a sales, service and support network serving customers in more than 65 countries throughout Europe, the Americas and Asia, along with 13 worldwide operation and production facilities. Industries Datacolor serves include apparel and textile, paint and coatings, auto, plastics, photography, home theater and others.

For more information about Datacolor and the products and services it offers, please visit newserver.datacolor.eu, About Shriro (H.K.) Ltd Shriro (H.K.) Ltd., for several decades, has been well-known for representing numerous leading photographic brands, such as Hasselblad and Nikon. Based on the concept of offering professional photographers and enthusiasts high-end photographic solutions, the company has been on a mission to become an industry leader in Hong Kong, Macau and China. Aside from playing a crucial role in establishing Hasselblad’s leading market position in China, Shriro (H.K.) Ltd. has become a quality agent for many other of the world’s most advanced photographic and imaging brands. At present, Shriro (H.K.) Ltd. markets and distributes a wide range of international leading brands, including Hasselblad, Gitzo, Linhof, Broncolor, Tamrac, Carl Zeiss, Foba and HPRC and so on, and operates offices in Beijing, Shanghai and Guangzhou in China. For more information about Shriro (H.K.) Ltd., please visit www.shriro.com.hk. The Hong Kong based Shriro Group is the owner of the Scandinavian Hasselblad camera manufacturewww.hasselblad.com). For further information please contact marketing@shriro.com.hk.