Datacolor™ Uses its Heritage, Flagship Calibration Kit to Create Ultimate Workflow Solution with New Spyder3Studio SR™

SpyderCube for RAW Conversion, Spyder3Elite for Monitor Calibration, and Spyder3Print SR for Printer Profiles Offer Specific Solutions for Image Capture, Editing, and Print Output

Lawrenceville, NJ, August 26, 2009 - Datacolor, a global leader in color management solutions, continues its long heritage for providing photographers, photo enthusiasts, and other creative artists, with precision color management solutions with the introduction of its new Spyder3Studio SR™ calibration system. The new system is built on the solid foundation of Datacolor's extremely popular, and highly revered Spyder3Studio Kit. The Spyder3Studio SR now offers photographers a complete solutions package and represents a true breakthrough in performance and price.

Color management is essential for today's complex digital imaging technologies. To ensure outstanding results, proper color management should occur at three primary points during the photographic process: image capture, digital desktop image manipulation, and print output. Designed with a strong understanding of the needs of creatives and photographers, Datacolor's Spyder3Studio SR offers an uncompromised calibration solution for each stage of the process to help create, view, and share photographs as they were envisioned.

The Spyder3Studio SR workflow solution includes the new, and highly decorated, SpyderCube™ RAW calibration device that eliminates any need for traditional 18% gray cards; the Spyder3Elite™ monitor calibration tool which has become an industry standard and trusted by millions of photographers and enthusiasts; and the new Spyder3Print SR™ (Strip Reader) which offers significant advances in creating ICC printer profiles. Together, these components are far superior to anything on the market because each is designed to do a specific job, and do it extremely well.

"Datacolor's Spyder3Studio SR is the most comprehensive color management system photographers and photo enthusiasts can have to ensure perfect calibration throughout the imaging process," says Christoph Gamper, Vice President, Consumer Business Unit, Datacolor. "It is an extremely attractive package, both in design and pricepoint, and was created by photographers for photographers to address their specific needs with specific solutions."

Spyder3Print SR (Strip Reader) is a new spectrocolorimeter that incorporates significant advancements in ICC printer profile technology and a new software algorithm ensures fast, easy and accurate measurements for outstanding color and black-and-white prints. Users at all levels of expertise will now be able to easily and quickly create ICC profiles in minutes by using Datacolor's Strip-Reading Spectrocolorimeter and SpyderGuide. The Spyder3Print SR provides outstanding results with any combination of inks, paper, and printer. While users will immediately notice the benefits of the Spyder3Print SR in their color prints, custom ICC profiles for outstanding fine-art quality black-and-white prints is really where the product excels in performance. Like every other component of the Spyder3Studio SR, the Spyder3Print SR is designed to do one specific job, and do it well.

Datacolor's new Spyder3Studio SR is currently available at retail outlets and photo specialty dealers nationwide with a suggested list price of $599.00

Datacolor will exhibit its new Spyder3Studio SR for the first time at Photoshop West in Las Vegas (October 1-3) and at PhotoPlus Expo in New York (October 22-24).

About Datacolor
Datacolor is a global leader in color management solutions and color communication technology. The world's leading brands, manufacturers, creative professionals and consumers, have been choosing Datacolor's innovative technology and solutions to consistently achieve the right color for nearly 40 years. A Swiss held company, Datacolor's global presence encompasses a sales, service and support network serving customers in more than 65 countries throughout Europe, the Americas and Asia, along with 13 worldwide operation and production facilities. Industries served include apparel and textile, paint and coatings, automotive, plastics, photography, home theater and others. For more information about Datacolor and its products or services, visit newserver.datacolor.eu.