Datacolor® Introduces Select Kit™ for Retail Paint and Home Décor Outlets

Lawrenceville, NJ – April 6, 2010 – Datacolor® (, the global leader in digital color management technology, today announced the Datacolor Select Kit™, a new and affordable way for retail paint and home décor outlets to provide customers with a computer-aided color matching system.

Datacolor Select Kit is a powerful tool for matching and measuring colors using state-of-the-art measurement and search engine technology to identify perfect matches from thousands of colors.

Datacolor Select Kit offers the following system features:

Color measurement and fast colorimetric search and formula retrieval

Customer formula storage and retrieval

Manual formula storage and adjustment

Match competitor’s fan deck colors

Instant color harmony advice

Print labels and barcodes

Communication with popular automatic dispensers

Among its numerous features, Select Kit’s greatest asset is its precise color measurement capabilities. By comparing the sample to countless colors stored in its vast database, the software can quickly and accurately determine which selection provides the closest match to the qualities of the original. Within each color comparison, Select Kit provides important characteristics about samples, from the correct name of each color to the collection it comes from. After determining the color formula, Select Kit can then calculate harmonizing color schemes or send the finished product directly to the paint dispenser.

Datacolor Select Kit is an integrated solution of the color measuring instrument Select™ and the Paint Select™ software, which is based on the award-winning Datacolor PAINT™. Select Kit joins Datacolor’s family of renowned color matching software and systems. To learn more about the full-line of color matching products, visit

“Combining our award-winning software with a redesigned spectrocolorimeter makes Datacolor Select Kit the perfect system for economy-minded paint and home décor retailers who want to offer their customers the ultimate in color matching,” said Brian Levey, Vice President, Industrial Business Unit, Datacolor. “Select Kit offers virtually everything a paint store or outlet needs to satisfy their customers at a fraction of the price of traditional matching systems.”

About Datacolor
Datacolor is a global leader in color management solutions and color communication technology. The world's leading brands, manufacturers, creative professionals and consumers have been choosing Datacolor's innovative technology and solutions to consistently achieve the right color for nearly 40 years. A Swiss held company, Datacolor's global presence encompasses a sales, service and support network serving customers in more than 65 countries throughout Europe, the Americas and Asia, along with 13 worldwide operation and production facilities. Industries served include apparel and textile, paint and coatings, automotive, plastics, photography, home theater and others. For more information about Datacolor and its products or services, visit