Datacolor® Seeks Inspirational Reflections of the Big Apple with ‘Real New York’ Photo Contest Launching at 2010 New York Photo Festival

Contest Winner Will Be Awarded Trip to 2010 Photokina Trade Show in Germany

Lawrenceville, NJ – May 12, 2010 – Datacolor® (www.datacolor.com), the global leader in digital color management technology, today announced the launch of an online photo contest called ‘Real New York,’ to be kicked off in conjunction with the 2010 New York Photo Festival (NYPH) which begins today in Brooklyn, NY. Datacolor, an official sponsor of NYPH’10, will host the VIP lounge throughout the festival. The ‘Real New York’ photo contest invites photographers to submit examples of their work that capture the essence of the city that never sleeps, and the urban core of the metropolis that goes beyond tourist hotspots. The submitted photographs should illustrate iconic images that speak what the real New York is through its sights, textures, spirit, and more. Contest photos will appear onwww.datacolor.com/therealnewyork, where visitors can view the images. Online voting, open to the public, will take place from May 12 until July 24, 2010. “There is no better place to launch the ‘Real New York’ photo contest than at New York’s premier photo festival,” said Christoph Gamper, Vice President, Consumer Business Unit, Datacolor, who will serve as a member on the 2010 New York Photo Awards jury. “NYPH shares in our mission to offer young artists the opportunity to have their talent recognized and we are happy to support this cause as a sponsor of this year’s festival.” The grand prize winner of the ‘Real New York’ photo contest will be awarded a trip to the renowned Photokina trade show taking place September 21-26, 2010 in Cologne, Germany. The first and second runner-ups will receive a Lensbaby Composer and a $250.00 B&H gift card, respectively. There is a limit of 10 entries per submitter. Pictures submitted must be original and the property of the photographer. The contest is open to any person 18 years or older residing in the United States. All entries must be received no later than July 24, 2010. To enter, view contest submissions, details and rules, visit www.datacolor.com/therealnewyork.

About Datacolor
Datacolor is a global leader in color management solutions and color communication technology. The world’s leading brands, manufacturers, creative professionals and consumers have been choosing Datacolor’s innovative technology and solutions to consistently achieve the right color for nearly 40 years. A Swiss held company, Datacolor’s global presence encompasses a sales, service and support network serving customers in more than 65 countries throughout Europe, the Americas and Asia, along with 13 worldwide operation and production facilities. Industries served include apparel and textile, paint and coatings, automotive, plastics, photography, home theater and others. For more information about Datacolor and its products or services, visit www.datacolor.com.

Contact: Julie Sellew Matter Communications on behalf of Datacolor (401) 654-4976 datacolor@matternow.com