Niraj Agarwal Joins Datacolor® As Director, New Business Development Color Industry

Expert Will Drive Growth Through Innovation For Datacolor

Lawrenceville, NJ – August 25, 2010 – Datacolor® (, a global leader in color management solutions, today announced the appointment of Dr. Niraj Agarwal to the position of Director, New Business Development. Agarwal joins Datacolor with more than 17 years of experience developing innovative solutions for the color industry.

Throughout his career, Agarwal has served in a number of capacities, including R&D, program management and product strategy. Holding a Ph.D. from the University of Washington, Agarwal brings significant experience to the Datacolor team. In his role as Director, New Business Development for Datacolor, Agarwal will oversee the company’s efforts to expand their current product line and identify new opportunities to better serve the needs of Datacolor’s diverse client base. He will also play an integral role in strategic planning and product development. Agarwal’s hiring reflects Datacolor’s continued interest in investing both in personnel and technology to drive innovation.

“We are pleased to welcome Niraj to Datacolor and are excited to add his depth of experience in industrial and consumer color management applications,” commented Albert Busch, Datacolor’s President and Chief Executive Officer. “With the unparalleled growth opportunities in both domestic and international markets for servicing the color matching needs of a wide range of clients, Niraj’s arrival could not be timelier.”

“My singular focus at Datacolor will be driving growth through a pragmatic approach to innovation,” said Agarwal. “Color and appearance continue to be a vital part of a finished product’s appeal and its value perception. We are committed to being driven by the unmet needs of our customers. Emerging technology will allow us to build solutions that bring new levels of efficiency to our customer’s workflow. I am delighted to be a part of Datacolor.”

About Datacolor
Datacolor is a global leader in color management solutions and color communication technology. The world’s leading brands, manufacturers, creative professionals and consumers have been choosing Datacolor’s innovative technology and solutions to consistently achieve the right color for nearly 40 years. A Swiss held company, Datacolor’s global presence encompasses a sales, service and support network serving customers in more than 65 countries throughout Europe, the Americas and Asia, along with 13 worldwide operation and production facilities. Industries served include apparel and textile, paint and coatings, automotive, plastics, photography, home theater and others. For more information about Datacolor and its products or services, visit