Official Worldwide Launch of Datacolor SpyderLensCal™ DSLR Lens Calibration Solution

Lawrenceville, NJ and Photokina (Hall 4.1, Booth E010/F019) – September 9, 2010 – Datacolor® (newserver.datacolor.eu), a global leader in color management solutions, announced today it will be offering free calibration services at Photokina 2010 using its complete line of Spyder3 monitor calibration products and the SpyderLensCal, a new DSLR lens calibration device that will be officially introduced at the fair.

Demonstrating its Spyder3Elite™, Spyder3Pro™, and Spyder3Express™, Datacolor invites photographers to visit the Datacolor booth and experience a new level of precision calibration for their laptop monitors and DSLR lenses. Photographers will get the first look at the latest in calibration technology at Photokina, which serves as Datacolor’s official unveiling of the SpyderLensCal, the latest addition to the award-winning Spyder line. Offering calibration of lenses and autofocus functions on modern DSLR camera bodies, the SpyderLensCal will be unveiled on September 22 at 10:00 AM at Datacolor’s booth.

Those looking for color management advice will benefit from Datacolor’s ProStation at Photokina where color experts will be on-hand for consultation. Special guest and professional photographer Rolf Nachbar, along with Adobe® trainer Maike Jarzetz, will be available to share their knowledge on image composition and editing. Datacolor will also be holding presentations on digital workflow and demonstrating the entire Spyder collection of calibration products to show effective color management from image capture to print.

Our presence at Photokina is about more than showcasing the latest in color accuracy and calibration technology,” said Christoph Gamper, Vice President, Datacolor Consumer Unit. “Those attending the show share the same passion for photography that we do. Therefore, we want to offer added value to them by providing great service along with expert advice to help bring their craft to another level.”

In addition, Datacolor will also be presenting the results of its ‘Real New York’ photo contest, which was held in conjunction with the 2010 New York Photo Festival, with an exhibition displaying the winning photographs and an exact replica of Manhattan’s Lower East Side. Visitors can experience a taste of The Big Apple at Photokina with Datacolor’s New York City backdrop booth design and a chance to win a trip to next year’s New York Photo Festival. ++++To view Datacolor’s full schedule and daily activities at Photokina, or for more information, please visit newserver.datacolor.eu/photokina2010. To schedule a press meeting, please contactdatacolor@matternow.com.

About Datacolor

Datacolor is a global leader in color management solutions and color communication technology. The world’s leading brands, manufacturers, creative professionals and consumers have been choosing Datacolor’s innovative technology and solutions to consistently achieve the right color for nearly 40 years. A Swiss held company, Datacolor’s global presence encompasses a sales, service and support network serving customers in more than 65 countries throughout Europe, the Americas and Asia, along with 13 worldwide operation and production facilities. Industries served include apparel and textile, paint and coatings, automotive, plastics, photography, home theater and others. For more information about Datacolor and its products or services, visit newserver.datacolor.eu.