Unique Algorithm Library Provides State-of-the Art Calibration and Matching Options for Paint, Plastics, Coatings, Ink and Textile Industries

Lawrenceville, NJ – February 15, 2011 – Datacolor® (newserver.datacolor.eu), a global leader in color management solutions, today announced the introduction of MatchCOM, a comprehensive suite of color matching algorithms designed for seamless integration into the software platforms of leading paint, plastics, coatings, ink and textile companies. With more than 160 exclusive features, MatchCOM covers a wide range of color matching functions including multiple calibration techniques, matching, and correction methods, load calculations, product line management, sorting and ingredient maintenance.

The MatchCOM library is organized for every major operation including opaque, transparent, and translucent applications including stain and auto refinish models to provide users with the best possible match available. Through its extensive library of scientifically engineered algorithms, MatchCOM eliminates the need for customers to develop and maintain their own algorithmic code, reduce the time to market for critical corporate applications, and extend their brand recognition. Corporate developers and IT professionals can utilize their own programming language and standards to develop applications that integrate their unique feature sets, corporate identity, and GUI while taking advantage of world class matching algorithms.

“Our larger customers have been asking for a simple way to integrate our algorithms into their corporate and retail applications. They understand the needs of their customers better than anyone while one of Datacolor’s core competencies is color matching algorithms. In development for several years, MatchCOM now provides a comprehensive library of matching functions and a superb development environment, ”said Brian Levey, Vice President, Industrial Business Unit, Datacolor. “Several of our customers have already implemented successful applications employing this technology and we are really excited about the high interest in the market. We see our business model evolving to a supplier of both matching software products AND licensable matching algorithms.”

Committed to algorithm development for over 40 years, Datacolor’s collection of world-class algorithms are created by a dedicated team of mathematicians, scientists, physicists, application engineers and color consultants. MatchCOM library users will benefit from continuously updated algorithms, expert consultation and support from Datacolor.

About Datacolor
Datacolor is a global leader in color management solutions and color communication technology. The world’s leading brands, manufacturers, creative professionals and consumers have been choosing Datacolor’s innovative technology and solutions to consistently achieve the right color for nearly 40 years. A Swiss held company, Datacolor’s global presence encompasses a sales, service and support network serving customers in more than 65 countries throughout Europe, the Americas and Asia, along with 13 worldwide operation and production facilities. Industries served include apparel and textile, paint and coatings, automotive, plastics, photography, home theater and others. For more information about Datacolor and its products or services, visit newserver.datacolor.eu.

Contact:
Julie Sellew
Senior Account Executive
Matter Communications on behalf of Datacolor
(401) 654-4976
datacolor@matternow.com