Datacolor® SpyderCheckr™ Named a 2011 ‘Hot One’ Winner from Professional Photographer magazine

Ultimate in Camera Calibration Tools Among the Industry’s Hottest Products at 2011 WPPI Trade Show and Exposition

Lawrenceville, NJ – February 16, 2011 – Datacolor® (newserver.datacolor.eu), a global leader in color management solutions, today announced that the SpyderCheckr™, a color reference tool that allows photographers to obtain consistent, accurate color within a standard RAW processing workflow, has been named one of Professional Photographer magazine’s 2011 ‘Hot One’ award winners. The SpyderCheckr, a professional tool that features 48 scientifically engineered color patches and user-friendly profiling software, was one of 2010’s most exciting product introductions and selected by a diverse panel of judges for its innovative features and value.

The Professional Photographer Hot One Awards honor the photography industry’s best new products for professional applications. The mission of the awards is to provide Professional Photographer magazine’s readership with a compendium of the newest, hottest, most innovative products available.

“The SpyderCheckr represents a milestone for Datacolor, and the recognition from the judges at Professional Photographer attests to the efforts behind the scenes to create a product that excelled in both features and value,” said Doris Brown, vice president of marketing at Datacolor

“As a 2011 ‘Hot One’ award winner, we’re excited to share our good news with attendees of the 2011 WPPI trade show,” said Knut Fenner, Vice President, Imaging Color Solutions, Datacolor. “We look forward to meeting photographers to showcase our latest award winning calibration solutions for their digital darkroom workflows.”

The SpyderCheckr, along with the entire Datacolor Spyder collection of products will be on display at the 2011 WPPI trade show and exposition in Las Vegas at the Manfrotto Distribution booth (# 925). In addition, Datacolor will be offering free lens calibration for show attendees using its new SpyderLensCal and color experts will be on-hand for color management consultation and advice.

Availability and Pricing
Datacolor SpyderCheckr is available at a suggested list price of $129.00 from newserver.datacolor.eu/spyder or at participating resellers. An introduction video to SpyderCheckr is available at www.youtube.com/watch?v=KV7k5_f3eM8w.

About Datacolor
Datacolor is a global leader in color management solutions and color communication technology. The world’s leading brands, manufacturers, creative professionals and consumers have been choosing Datacolor’s innovative technology and solutions to consistently achieve the right color for nearly 40 years. A Swiss held company, Datacolor’s global presence encompasses a sales, service and support network serving customers in more than 65 countries throughout Europe, the Americas and Asia, along with 13 worldwide operation and production facilities. Industries served include apparel and textile, paint and coatings, automotive, plastics, photography, home theater and others. For more information about Datacolor and its products or services, visit newserver.datacolor.eu.

Contact:
Julie Sellew
Senior Account Executive
Matter Communications on behalf of Datacolor
(401) 654-4976
datacolor@matternow.com