PrintFIX PRO: Datacolor’s All-new ColorVision Product Delivers Spectro- Precision Profiling With Trademark Affordability and Ease at WPPI–Next Generation In Award-winning Portfolio of Products Gives Photographers Quality Edge in RBG On Display in Booth 643

LAS VEGAS, NV, Wedding & Portrait Photographers International (WPPI) – APRIL 6, 2006 – Datacolor, an internationally known name in color technology, introduces ColorVision® PrintFIX PRO™ a new spectro precision profiling hardware and software package. The PrintFIX PRO's handheld Spectrocolorimeter is designed to meet the needs of discerning photographic professionals as well as graphic designers and digital imaging specialists for quality output with an RGB workflow. A key offering in the Datacolor's ColorVision portfolio of products, ColorVision PrintFIX PRO represents the next generation of the world's most recognizable and honored brand in color calibration, the iconic Spyder2.

"Within our all-new portfolio of products, PrintFIX PRO is our answer to the industry's need for a user-friendly, flexible tool to manage color in printing. It fills the gap between high-end laboratory spectros and unreliable low-end solutions. It is an RGB product that has at its core a world-class spectrocolorimeter for unprecedented quality. It allows printing straight from the software as well as direct proof profiles, eliminating the need for third party software. Plus, we are offering it at price point far below its performance value," confirms Datacolor Vice President Brian Levey for the ColorVision business unit.

PrintFIX PRO is designed for use with inkjet, dye-sub, thermal, chemical and laser printers. It comes with standalone software for enhanced flexibility. Spectro technology enables support of a wide range of media, especially third party fine art papers, third party inks, and an unlimited range of RGB-driven printers.

The groundbreaking offering comes bundled with the Datacolor 1005 Spectrocolorimeter, patch reading hardware and is a native USB device. PrintFIX PRO rests on a calibration base when not in use and incorporates a springloaded wheel containing the device's calibration tiles––critical to maintaining instrument accuracy over time ensuring they're always on hand when needed.
PrintFIX PRO quality enhancements for this innovative, all-RGB product offer professional photographers, the following:

Exceptionally user-friendly tools. The PrintFIX PRO wizard guides the user through all the critical steps, including wizardassisted printer setup, with a richly defined and highly detailed
interface. The interface's plentiful help files maintain ease of use throughout the entire process for all user levels. For example, more advanced users can avail themselves of time saving short
cuts that allow them to "skip to profiling process." Intermediate users and beginners have the ability to go through all necessary learning and testing steps.

Customized profiling choices in less time. In order to build the most accurate and consistent profiles on multiple printers, inks, and papers, a patch reader is essential. The PrintFIX PRO patch reader precisely measures calibration targets and saves the data in L*a*b format. It also offers optimized higher patch targets. With precision and ease of use, PrintFIX PRO delivers customized profiling choices according to specific user needs. Some targets can be read in slightly over two-minutes, while more critical use targets can be read in under four. PrintFIX PRO saves read times for the most demanding devices, reducing time requirements from two hours to under 20 minutes and making high patch profiles much more justifiable.

Color Consistency, Capture to Presentation to Print For those serious about prints, the ColorVision PrintFIX PRO Suite is bundled with Spyder2PRO™ the award-winning CRT,
LCD and notebook monitor calibration hardware/software. The newly launched Spyder2PRO 2.2 also calibrates DLP & LCD projectors. PrintFIX PRO Suite gives creative professionals the
assurance of complete color quality, print to presentation and is designed as an integrated hardware/software solution for photographers and artists, delivering a new destination point to
today's popular RGB digital workflow of: Capture - Calibrate - Edit - Print/ Display/ Present and Share.

Fueled by the quality and quantity of inkjet and laser printers on the market, in-house printing is booming – with usage increasing among professional photographers and serious enthusiasts alike.
An estimated 7.7 billion digital images were printed in 2005i and that number is expected to grow.

Pricing and Availability
PrintFIX PRO™ –The product includes a Datacolor 1005 Spectrocolorimeter, patch reading hardware and standalone software, which utilizes the Universal ColorVision Software Interface, similar to the Spyder2™ and SpyderTV™, for seamless integration. PrintFIX PRO has a US manufacturers' suggested retail price (MSRP) of $549 and can be found for less at many resellers.
System requirement include: PrintFIX PRO: OSX 10.3 or better, orWindows® 2000 or XP, 1024 x 768 or better color monitor. Sound card and internal or external speakers. Languages: English; soon available in French, German, Spanish, Italian, Japanese, Traditional and Simplified Chinese, Korean.

PrintFIX PRO™ Suite - adds Spyder2PRO™hardware and software; a precise calibration system that color calibrates LCD, CRT and laptop monitors as well as projectors. PrintFIX PRO Suite has a US manufacturers' suggested retail price (MSRP) of $649 and can be found for less at many resellers.

System requirements include: Spyder2PRO 2.2: OSX 10.3 or better, or Windows® 2000 or XP, 1024 x 768 or better color monitor. Languages: English, French, German, Spanish, Italian, Japanese, Traditional and Simplified Chinese, Korean.

About Datacolor
Because color matters, leading businesses, creative professionals, and consumers worldwide choose Datacolor's innovative technology solutions to consistently achieve the right color. Datacolor's Colorvision technology provides affordable, easy-touse digital color control products for creative experts, photographers, corporate customers and consumers everywhere. A
Swiss-held company, Datacolor's strong worldwide presence encompasses global manufacturing and operational facilities with an international strategic network of sales and support offices. For more information, visit

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