Lawrenceville, NJ – Datacolor® (www.datacolor.com), a global leader in color management solutions, today announced the opening of its newest legal entity in São Paulo, Brazil.

With the creation of its São Paulo based company, Datacolor is better equipped to participate in the country’s growing market for color management solutions in industries such as textile and apparel, paint, and plastics. A team of long-term, regional color experts will provide customers access to Datacolor’s unique color management solutions; including tools for color measurement, visualization, formulation, and quality control, as well as color training and seminars. The company is managed by Ricardo Lovetro, Sales Manager Brazil and Southern Latin America.

“We are excited to have our own location within the Brazilian market” said Albert Busch, CEO of Datacolor. “São Paulo is one of the main industrial centers of South America and an excellent location to further expand our presence. We look forward to providing customers in this region with improved access to our products and services.”