Lawrenceville, NJ – April 5, 2016 – Datacolor®, a global leader in color management solutions and color communication technology, today announced the launch of the Datacolor 200 spectrophotometer. This new instrument, designed especially for paint retailers and hardware stores, contains state of the art color measurement technology in a compact form factor. Combined with the new Datacolor Paint v. 2.0 software it provides industry leading color matching accuracy for paint and coating applications, eliminating mis-tints while improving productivity and ease of use.

By redesigning the instrument, the installation of the Datacolor 200 is greatly simplified while at the same time reducing the need for calibration from every 8 hours to every two weeks. Datacolor 200’s sphere geometry, combined with automatic gloss detection, assures accurate color measurement of either flat, glossy or textured samples for perfect color formulation. In addition, its compact design and integrated accessory drawer and service indicator make it ideal for use in the retail environment.

“It’s vital for paint retailers to get the paint color for their customers right the first time, which is why many of them have routinely trusted Datacolor for their paint matching and formulation needs,” said Alok Verma, Paint and Coatings Market Manager, Datacolor. “With the new Datacolor 200 spectrophotometer and the Datacolor Paint 2.0 software, we are proud to deliver the perfect solution for their needs.”

To learn more about the Datacolor 200, or for information on how to upgrade, visit