Auto Manufacturers

The aesthetic appeal, comfort and quality of the vehicle interior has become an important factor for car buyers during their decision making process.  Automobile manufacturers also use the speed of new model roll-out and interior design as key differentiators to set them apart from competitors.  The process of developing a new car model involves a complex network of suppliers and a complicated process which is extremely time-consuming and communication intensive throughout the supply chain.   Color harmony on combination of different materials with various surface textures is the desired outcome of interactive process of color standards development (target samples), development samples (i.e. textiles, leather, plastic and other materials) for color communication and approval, and optimized setting of color tolerances for production.

Datacolor’s Color Lifecycle Management™ solutions enable all partners in the supply chain to speed up color development processes and deliver optimum color management in automotive interior.  Datacolor is the only company that rolls out dependable global color communication programs for the automotive industry. Leading brands such as BMW, Audi and Porsche utilize Datacolor SPECTRUM ® products for color management.

The Datacolor system met the time-saving goal of 50% of the previous color development system. This time saving is due to the fact that color loops, which depend on laboriously prepared physical samples, could be sharply reduced....

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