Datacolor–Global Leader in Color Management Solutions.

The aesthetic appeal, comfort and quality of the vehicle interior has become an important factor for car buyers during their decision making process. Automobile manufacturers also use the speed of new model roll-out and interior design as key differentiators to set them apart from competitors. The process of developing a new car model involves a complex network of suppliers and a complicated process which is extremely time-consuming and communication intensive throughout the supply chain. Color harmony on combinations of different materials with various surface textures is the desired outcome of interactive process of color standards development (target samples), development samples (i.e. textiles, leather, plastic, and other materials) for color communication and approval, and optimized setting of color tolerances for production.

Datacolor’s Color Lifecycle Management™ solutions enable all partners in the supply chain to speed up color development processes and deliver optimum color management in automotive interior. Datacolor is the only company that rolls out dependable global color communication programs for the automotive industry. Leading brands such as BMW, Audi and Porsche utilize Datacolor SPECTRUM ® products for color management.

Auto Manufacturers

Tier1 Suppliers

Tier2 Suppliers

Tier3 Suppliers

Advance your interactive process of color development, feasibility tests and final quality control to the next level.

Develop a better color quality control process from component assembly to just in time module supply for all of your partners.

Speed up your interactive process of color development with digital samples for faster and definite color approval.

Make your interactive process of color development superior with feasibility tests and color quality control.

Case Studies

BMW

The Datacolor system met the time-saving goal of 50% of the previous color development system. This time saving is due to the fact that color loops, which depend on laboriously prepared physical samples, could be sharply reduced....

The digital route to in-car color harmony

In today's competitive environment, more and more demands are being made on the color design for the interior of private automobiles. At the same time, more than ever before, there is a need to accelerate the development process from the product concept through to the market launch, and to reduce development costs. Traditional color development procedures are extremely time consuming and expensive. Digital sampling on the other hand allows the specification of reproducible digital color values which can be exchanged quickly and easily via e-mail with any office which has compatible equipment, and displayed accurately on any computer screen.