Color management for quality products

 

Scientific color management solutions help manufacturers deliver the uniform colors customers associate with quality. They also save time and money by improving color communication among stakeholders.

 

What makes color matching tricky?
Subjectivity
Visual color matching – against a color card, for instance – is easy, but it’s imprecise. Individuals both see and describe colors differently. Some people may perceive color variations that others miss, even if lighting conditions are the same. And physical characteristics of an object like gloss, shape, and texture also affect the way we see and describe their colors.

 

Standard variation
Uniformity is always associated with high quality, but different industries and products may consider different amounts of variation acceptable. Color variation that’s acceptable in a child’s toy, for instance, might be completely unacceptable in the paint for a high-end automobile, in luxury goods such as leather handbags, or for designer brands.

 

Why does it matter?
Consumer perception
If your product colors are inconsistent, consumers see your brand as inferior or your products as cheap. If quality matters to you and your customers, you need to find a way to accurately replicate product colors.

 

Color communication
Since we see colors differently, and one person may see a perfect match where another sees variation, it’s important to be able to standardize descriptions of color. Even face-to-face, but certainly when communicating with global vendors, distributors, and customers, a misunderstanding about color can lead to delays, manufacturing errors, and other costly problems.

 

Today’s color management solutions
Tools are now available to help designers and manufacturers accurately measure, display, and analyze color. Broadly, these tools include both hardware and software components. The hardware is used for measurement, and can be either stationary or portable. The software provides a visual display of the measured data, thus facilitating color communication.

 

Mathematical color models, CIELAB being the most widely used, provide an objective construct to more accurately describe colors, but the subjective requirements of a particular industry or product must also be considered.

 

The right color management solution will be intuitive to use, and can be tailored to your company’s specific requirements. Improvements in accuracy and efficiency make such solutions cost-effective to deploy.

 

We recently released a Director’s Brief that more fully describes the hardware and software considerations of implementing a new color management solution. Give us a call to discuss what a scientific color management system comprises, and how Datacolor can help your business.

 

Kenny Thomas
Senior Application Specialist