Datacolor® collaborates with Adobe to launch new innovative solution for textile industry

Lawrenceville, NJ – (June 11, 2019) – Datacolor®, a global leader in color management technology, announced today a collaboration with Adobe to launch a set of innovative tools to help streamline the process of digitally designing prints for fabrics. The collaboration pairs Datacolor’s professional color lookup tool, ColorReaderPRO, with Adobe’s newest plugin for Adobe Photoshop: Adobe Textile Designer. The integration of ColorReaderPRO with Adobe Textile Designer software allows designers to measure color inspiration in the real world and transfer the data to Photoshop automatically via Bluetooth connection. The Adobe Textile Designer solution and ColorReaderPRO will debut at ITMA in Barcelona from June 20-26.

 

“Adobe Textile Designer was conceived to help streamline the print design process,” said Mike Scrutton, director of print technology and strategy for Adobe’s Print & Publishing Business Unit. “We are excited to incorporate the ColorReaderPro into the solution to simplify the process of capturing inspiration color for designers.”

 

Many designers use Photoshop when starting fabric designs, but with the introduction of Adobe Textile Designer, users can now build and preview repeating patterns, define separations, work with colorways and keep every element editable in Photoshop until a design is print ready. With this Adobe plugin, designers can use Datacolor ColorReaderPRO to measure any source of color inspiration and translate the color data directly to Photoshop.

 

“Adobe Photoshop has always been an indispensable tool for designers and brands, and the pairing of our ColorReaderPRO with Adobe Textile Designer opens the door for users to be more creative than ever before,” said Diane Geisler, Vice President of Marketing for Datacolor. “We are thrilled to collaborate with Adobe to help artists and designers streamline the process of designing prints for fabrics, while cutting costs, saving time and increasing overall efficiencies.”

 

The ColorReaderPRO works seamlessly with third-party color standard libraries, including Color Solutions International’s (CSI) ColorWall™, and brands’ color libraries. This integration offers tremendous time and cost savings in the textile design process by eliminating the need to manually search and match textile color samples with swatches or color codes.

 

“Finding the correct color can be an inefficient activity in the print design process that can lengthen the production cycle,” said Tim Williams, Marketing Manager, CSI. “Adobe Textile Designer paired with the ColorReaderPRO offers users an efficient means to create colorways, whether using CSI’s 3,700+ ColorWallTM or selecting from existing Custom colors in their own library.”

 

To learn more, visit ITMA Datacolor booth (UnderLink – C202) and Adobe booth (Hall 3 – A123a) at Fira de Barcelona, and attend the Adobe Press conference on June 21st at 11AM, Location: CC1 area – Room 1.3, or visit http://www.colorreader.datacolor.com/textile/

 

About Datacolor

 

Datacolor, a global leader in color management solutions, provides software, instruments and services to assure accurate color of materials, products, and images. The world’s leading brands, manufacturers and creative professionals have used Datacolor’s innovative solutions to consistently achieve the right color for more than 45 years.

 

The company provides sales, service, and support to over 100 countries throughout Europe, the Americas, and Asia. Industries served include textile and apparel, paint and coatings, automotive and plastics as well as photography, design and videography. For more information, visit: Datacolor.com.

 

Media Contact:
Jillian Acri
610-455-2760
datacolor@vaultcommunications.com