• ColorReader EZ – a use case in product photography

    I'm often commissioned to do product photography - usually, the typical ones with a white background - but on other occasions, within a more styled setting. When these kind of jobs come up, if there's no budget for a stylist, you have to style the setting yourself. That's when the Datacolor ColorReader EZ comes in [...] More
  • ColorReader EZ – #fromthistothat: A use case in product photography

    Perfect color coordination is the be-all and end-all in product photography, because advertising is a very visual experience. In addition to image composition and form, one other aspect is of particular importance: color. Vera Wohlleben, a German blogger, photographer and stylist for food & stills, uses Colorreader EZ for such cases and explains how she uses it.

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  • Celebrate Life’s Colorful Moments with ColorReader EZ

    Life is colorful – from the environments that surround us, both natural and constructed, to the everyday moments and milestones that fill our days. We created ColorReader EZ for practical reasons – like simplifying the paint color decision process with an easy-to-use, portable, Bluetooth-enabled device that measures any color you like and provides you with [...] More
  • The Easiest Way to Color Coordinate Your Photo Shoot

    Color-coordinating your photo shoot has never been easier with ColorReader EZ and Savage Universal backgrounds. ColorReader EZ is pocket-sized, Bluetooth-enabled color matching device that lets you quickly scan the flat surface of an object’s color to find its Savage Universal background color match (as well as paint color match, RBG, Hex and CIE Lab color [...] More
  • How I use ColorReader within my digital workflow

    One of the tasks often requested in graphic design is to create logos. Nina Seitz, communication designer based in Frankfurt, Germany and Oxford/UK, explains how ColorReader can play an important role in graphic and logo design, creating harmonious color palettes and how measured colors can be integrated into the digital workflow.

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  • The Color-Filled Gift Perfect for Everyone on Your Holiday List

    Simplify your holiday shopping by giving the gift of color to everyone on your list with the ColorReader EZ!

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  • How I Used ColorReader EZ in My Photo Project

    By John Walrath As creatives, color inspires our everyday life. We see the world through a unique lens and design our lives around being able to create and be inspired by what we see and experience. A portable way to capture those inspirational colors we find opens up so many creative opportunities. With its many [...] More