Catherine Hall’s breathtaking images have inspired audiences for over a decade. Her fine-art photography has been exhibited throughout Europe and the United States, and international assignments have taken her to more than thirty countries on five continents. Catherine’s work regularly appears in leading editorial publications like the New York Times and National Geographic Traveler. Among her prestigious roster of commercial clients include PricewaterhouseCoopers, News Corp, Reuters, and John Deere. Her professional sponsorships include Epson, SanDisk, and Adobe.
With nearly two million social media followers industry leaders like Google, Macworld, and WPPI regularly seek her out as a speaker and judge. She is the former co-host and producer of TWiT Photo (named “Best New Tech Podcast” on iTunes) and the creator of Top Model Release, a revolutionary iOS app that digitizes and simplifies the model release process.
Catherine is a driven perfectionist, unapologetic tech geek, and charismatic public figure. She loves dancing to electronic music, skiing bluebird powder days, and singing really loudly when no one is around.
How did you get your start in photography?
I took a photography class in high school and became hooked. I then pursued studies in college and never looked back.
Professionally, I started my career by selling all my belongings and jumping on a plane from SF to NYC with no job or place to live. I pursued my dream of working for my favorite photographer, Steve McCurry, and then Getty Images in NYC.
What type of photography are you shooting and what motivated you to focus on that genre?
Weddings and portrait because working with people is where I excel most. I spent an incredible amount of time shooting all genres of photography from landscape to architecture before I discovered that my true talent is people photography.
Did you experience any challenges as a woman entering into the photography market?
No. In fact, I have always seen it as an advantage. I am less threatening, less intimidating. This has helped me with everything from remote shoots in 3rd world countries to high end, exclusive weddings.
What has been your biggest achievement or obstacle along the way?
Letting abundance come in. Realizing that I have a gift and it’s not only ok to make a good living on it but I deserve it! Charging what I am worth and creating a good lifestyle for myself and my family.
Who and/or what inspires you most?
Light – always experimenting with light and pushing myself to try new things and playing with new toys (Profoto and California Sunbounce gear being my favorite modifiers).
What is your approach? Is there anything in particular you try to achieve during a shoot (for example triggering certain feelings, etc.) or are there any specific techniques you use?
My approach is to direct my clients in a natural way – pose and light them in the most flattering manner while keeping a sense of spontaneity that keeps the image fresh and alive.
Why is accurate color important within your workflow?
I spend countless hours capturing and retouching images to create art. If I don’t nail the color than all that time invested is fruitless. Accurate color is essential to illustrating my vision and delivering a professional product I am proud of. And nothing shines more than an Epson Fine Art Print with perfect color!
Any tips or advice for photographers just beginning their career?
Play a lot. And don’t give up.