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Datacolor introduces ColorReader Spectro color matching instrument for paint retailers

Handheld ColorReader Spectro product.

Lawrenceville, NJ (October 27, 2020) – Datacolor®, a global leader in color management solutions, announced today the launch of ColorReader Spectro, an economical color matching instrument. ColorReader Spectro is an affordable, Bluetooth®-connected device designed to help paint retailers easily and accurately measure material colors.

ColorReader Spectro is ideal for paint and hardware stores looking for a cost-effective color measurement solution allowing them to provide custom color matching services to professional contractors. The instrument will sell for a fraction of the cost of a traditional benchtop spectrophotometer.

“We see so many dealers in the retail paint market relying only on fandecks or lookup devices, or in some cases nothing at all, because they can’t justify current price points of the current color matching systems,” said Jason Loehr, Product Manager, Datacolor. “That’s why we set out to develop ColorReader Spectro. With the introduction of this device, we are expanding accessibility in the market by offering more economical solutions to all.”

ColorReader Spectro is also beneficial for those interested in adding a handheld device to their existing lineup of color measurement instruments for added flexibility in measuring large, cumbersome samples that a traditional benchtop spectrophotometer is unable to handle. ColorReader Spectro can be easily integrated with a customer’s existing software or Datacolor’s Paint software.

“Datacolor has always been innovating to provide all companies – big and small – with the tools to achieve the right color every time,” continued Loehr. “Customer care is at the core of our business. ColorReader Spectro is backed by global Datacolor support. Our dedicated support team is located in more than 100 countries, allowing stores to spend more time selling and less time trouble shooting.”

To learn more about ColorReader Spectro, visit datacolor.com/ColorReaderSpectro.

About Datacolor

Datacolor, a global leader in color management solutions, provides software, instruments and services to assure accurate color of materials, products, and images. The world’s leading brands, manufacturers, and creative professionals have used Datacolor’s innovative solutions to consistently achieve the right color for more than 50 years.

The company provides sales, service, and support to over 100 countries throughout Europe, the Americas, and Asia. Industries served include textile and apparel, paint and coatings, automotive and plastics as well as photography, design and videography. For more information, visit: datacolor.com.

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