Getting to Know Tae Park

Tae Park never gave much thought to the science behind measuring color. He always knew people saw color differently, but until joining the Datacolor team seven and a half years ago, he didn’t realize the subjective elements involved with the color management process. Now, Tae lights up with excitement and curiosity as he describes the different types of technologies, software, algorithms and math required to successfully measure color.


With a degree in Electrical and Electronics engineering from the University of Pennsylvania and a professional background in innovation and product development in medical and transportation industries, Tae has always been fascinated with cutting-edge technology. As Vice President of R&D and Chief Technology Officer at Datacolor, Tae works with the latest technology in the color industry, which is not only his favorite part of the job, but also his passion.


His love of technology isn’t just what gets him up in the morning, Tae also claims it’s the driving force behind the success of his R&D and operation teams. Tae’s teams have grown over the years, and he’s proud of how collaborative and engaged they have become in finding the best solutions for customers.


“As [customer] needs are changing, we are also changing,” says Tae. “We’ve learned to adapt. We’re not afraid to try new things and try new technology. We’re not afraid to fail from time to time.”


And sometimes, Tae’s team hits a bump in the road. As with any industry that requires a high level of technical skill, there are always challenges to be had and mistakes to be made. But for Tae, it’s about how his team creates solutions from these mistakes.


He lives by the motto, “fail quickly and fail often,” and says the biggest mistake someone in this industry can make is getting hung up on failure without offering ideas on how to move forward. His best advice for someone going through a challenging time: “embrace it.”


Looking to the future, Tae sees Datacolor as the dominant force in color management. He believes the keys to this success are simple: innovation and a good work environment, which are already Tae’s two favorite things about working at Datacolor.


As an expert in color measurement, Tae understands that each color has its own unique profile and characteristics. His least favorite color? Orange. He says it’s the most difficult to work with, as it’s impacted by temperature and has a very sharp curve. His favorite? Black. If you look at the spectral curve, black is the quietest color and has low reflectance. It’s calm and collected, much like Tae himself.