Ivan Joshua Loh

Ivan Joshua Loh, a Fujifilm X-Photographer. He is a commercial photographer based in Singapore, known for his quirky and distinctive approach through the lens.

“I have always loved photographing people. They are certainly the most fun, challenging, unpredictable, occasionally scary, and rewarding subjects to photograph.”

van is the founder of FujiFanBoys (IG @FujiFanBoys). Through this platform, he brings the Fujifilm community together with workshops and photo walks. He also organizes FujiFanBoys Best of Show, which in 2022 celebrated its 4th year, attracting more than 10,000 submissions globally.

The winner’s photo is exhibited in seven cities across the world, making this the biggest international photo competition for the Fujifilm community.

Which visual mediums do you use?

Photography.

How did you get started in this?

I started as a photographer in a makeover studio before diving into the amazing world of commercial photography. I’ve had the opportunity to shoot campaigns for Colgate, Nike, Diageo, Singapore Airlines, InterContinental Hotels Group, Caltex, Embraer, and DHL — just to name a few.

Do you have a particular area of interest or genre you’re interested in?

I have always loved photographing people. They are certainly the most fun, challenging, unpredictable, occasionally scary, and rewarding subjects to photograph.

Who and/or what inspires you most?

In a nutshell, I love creating. That is my core drive.

What Datacolor color management tools are in your work bag/workspace?

In today’s photography world, color management is slowly taking a back seat. Many photographers no longer prioritize color accuracy — it’s often more about achieving a particular “color recipe” or aesthetic. But if you’re planning to pursue a career in commercial photography, getting the colors right is absolutely essential.

Take fashion photography, for example: the color of a dress in the final image must accurately reflect the real garment. In product photography, there’s no room for interpretation — the product’s color must match what the consumer sees in person. Whether you’re shooting a car, a phone, or a pair of shoes, color accuracy isn’t optional; it’s the standard.

In commercial work, precision matters — and that starts with proper color management.

I`m using a SpyderPro and the Datacolor LightColor Meter.

Why is accurate color important within your workflow?

We can’t rely solely on a camera’s white balance reading. Getting the right color is a process. Using the LightColor Meter during the shoot is key, and calibrating your monitor is equally important.
Some may say you can always retouch in post — which is true, but sometimes it can be a very painful process. The golden rule is to always get the color right from the start.

What’s your biggest challenge at work these days?

More and more work can now be done with AI.

What’s your objective when you create something?

Having the right set of knowledge is key — such as the right gear, lighting, and metering. The team that supports you during a shoot is also important: stylist, photography assistant, makeup artist, and so on.

But the most important element is still your idea and vision.

Best bit of advice you ever got?

If you can’t make a person look better, don’t make them look worse!

Do you have a fun fact you want to share about yourself?

I became an “accidental photographer” during my national service in the army. I had brought along a roll of black-and-white film and borrowed my mother’s point-and-shoot camera. Since I didn’t know how to load the film, my mother kindly helped me with it.

Excited, I began shooting during jungle training. After hitting the 36th frame, I was surprised the camera kept going. By the 39th frame, I stopped, sensing something wasn’t right. When I brought the roll to a photo lab, the technician broke the news: the film hadn’t caught onto the camera gear properly—so not a single photo had been taken. The only “good news,” he added, was that I could still reuse the roll.

I was crushed. When I got home, I vented my frustration. That’s when my dad stepped in. He told me not to be upset with my mother. Then he handed me his old Nikon FM camera and encouraged me to really give photography a try. And that’s how it all started.

Do you have a tip for your audience?

Invest in good lenses.

My go-to color management tools

SpyderPro

Advanced color calibration for your editing monitor

LightColor Meter

For exposure and color temperature measurement
in photography and videography

“Invest in good lenses.”

– Ivan Joshua Loh

Looking for more inspiration?

Explore all the ways to connect with Ivan

Which visual mediums do you use?

How did you get started in this?

Do you have a particular area of interest or genre you’re interested in?

Who and/or what inspires you most?

What Datacolor color management tools are in your work bag/workspace?

Why is accurate color important within your workflow?

Do you have a fun fact you want to share about yourself?

Do you have a tip for your audience?

My go-to color management tools

SpyderPro

LightColor Meter

“Invest in good lenses.”

Looking for more inspiration?

Buy Now, Pay Later with Shop Pay

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Which visual mediums do you use?

How did you get started in this?

Do you have a particular area of interest or genre you’re interested in?

Who and/or what inspires you most?

What Datacolor color management tools are in your work bag/workspace?

Why is accurate color important within your workflow?

Do you have a fun fact you want to share about yourself?

Do you have a tip for your audience?

My go-to color management tools

SpyderPro

LightColor Meter

“Invest in good lenses.”

Looking for more inspiration?

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