Over 10,000 brands trust Datacolor with their color challenges, because we understand that details count, color matters and trust is everything. Datacolor is proud to provide color solutions for leading manufacturers, designers and retailers, such as:

Nike, Under Armour, Hugo Boss, Walmart, Target, Kohl’s, Lululemon, Victoria Secret, Triumph, CSI, Archroma, PPG, Sherwin-Williams, DAW, Jotun, Nippon Paint, Ace Hardware, AllPro, Audi, BMW, BASF, and much more


Please review these case studies to learn how Datacolor provides unique spectrophotometers, colorimeters and software applications for color process management.


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Chen Yibo, Vice President of Tonghui Research Institute and Director of Intelligent Control Center, commented, “The Datacolor dripper has a syringe on top of each bottle so there is no possibility of cross-contamination. Additionally, there is a Mettler electronic scale for metering confirmation when dripping, which further ensures high precision, accuracy and efficiency.”system.

Crown Paints

Crown Paints has a long-standing history of serving the customers in the United Kingdom and Ireland with high quality paints.

To maintain their competitive edge, they sought out Datacolor color management solutions to upgrade software and install a top-of-the-line colorant system.

Amann Group

AMANN is one of the leading international manufacturers of high-quality sewing threads, embroidery threads and Smart Yarns.

From apparel to automotive to footwear and accessories, the industry leader doesn’t compromise on color. For nearly 40 years, AMANN has partnered with Datacolor to meet these important quality requirements, leveraging a full suite of solutions for streamlined color control.


With the high color matching accuracy provided by Datacolor, Dowell can select the optimal pigment paste recipe, improve the covering power of the coating, and reduce costs of pigment paste. As a result, color matching can be done faster and more accurately with first-shot accuracy of 85%, which can lead to increased productivity and lower labor cost.

Huamei Thread

Cao Xiaolin, manager of Huamei Thread’s dyeing factory, said, “this dispenser system is widely used in laboratories to deliver accurate and stable dyeing. Combined with our JDE production system, the Datacolor Laboratory system can display the color data of five batches on the dyeing sheet. During new production, the color quality can be directly reflected on the dyeing sheet, greatly improving our production efficiency.”


Datacolor’s solutions help S.E.C. improve color accuracy and provide reliable support for its innovative design.

Ace of Salem

“Datacolor is critical to my success in serving my customers. I believe loyalty is earned and over the years Datacolor has earned mine! Thank you Datacolor.”
Eva-Marie Roberts, Paint Manager

Rousseau Metal

“We use Datacolor devices every day to approve each batch of paint we receive.”– Simon Bernier, Paint Lab Technician at Rousseau Metal. Since 1950, Rousseau Metal has provided customers with flexible and high-quality storage solutions. And since 1950, they have been dedicated to personalized products to meet even the most specific customer needs. Behind the scenes, Datacolor solutions are helping Rousseau maintain a longstanding reputation as a leading designer and manufacturer.


To meet the high quality expectations of leading car manufacturers, Benecke-Changshun Zhangjiagang plant of Continental needs a reliable partner with the relevant expertise in color management and the highest quality standards. They chose the Datacolor 800V Spectrophotometer (vertical mount) and Datacolor Match Pigment color matching software for its color development department to make recipe prediction and correction.


Yengtse: When a textile enterprise wants to transition to a digital approach to production, they must implement a full suite of intelligent printing and dyeing control systems. This includes not just basic systems such as an Enterprise Resource Planning management system, dye matching system and central color control system, but also a color management system. This final component is where Datacolor was able to help Yangtse. Throughout the design and production coupling process, Datacolor’s color management system played a pivotal role.


Y.R.C. operates four dye fabric houses, one yarn dying facility and one printing facility. Without a well-executed, digital approach to standardization, this could easily lead to inconsistent color, missed deadlines and exorbitant costs for rejected samples—not to mention putting a strain on the company’s critical customer relationships. With the support of Color Experts, Datacolor’s partner in Thailand, Y.R.C. implemented a digital color communication strategy that would ensure the highest level of repeatability—no matter the color or dyeing location.

NuCoat North America

“It is huge for my clients to be able to tell their clients that they can do any kind of job and deliver it fast. Being able to turn around colors in a week is pretty unheard of.” Shelley Lee, Director Client Services & Support, NuCoat

American Colors

“We are able to focus on more technical aspects of color matching and development without having to worry if our instruments give us consistent readings. Datacolor is a globally recognized platform that allows us to easily communicate with our offices across the world.” Steve Foos, Assistant Vice President of Research & Development at American Colors, Inc.

Nick Slavik

Matching Colors and Growing Business: How Nick Slavik Uses ColorReader for Painting and Restoration Work

Nick Slavik, proprietor of the Nick Slavik Painting & Restoration Co., is often called upon for historical color matching. And like any successful business person, Nick knows that time is money. That’s why the time he saves using the Datacolor ColorReader is so valuable to him.



From painful manual look-ups to matches at the press of a button

“The search for the needle in a haystack has finally come to an end. The ColorReaderPRO supports us perfectly in the selection and assignment of color codes and saves a lot of time and effort. We were able to reduce the time required by 80% and can now make decisions very quickly.”
– Katja Bilharz , Head of design at s.Oliver Women



DAW Partners with Datacolor for Stress-Free Color Selection with the ColorReaderPRO

Datacolor partnered with the German building paint manufacturer DAW, to implement Datacolor’s newest, hand-held color matching solution, ColorReaderPRO, for use in its retail stores and by pro painters.



Global thermoplastic manufacturer chooses Datacolor to manage color matching workflow and speed up the decision making process.


Hesse Lignal

Hesse Lignal, a leading manufacturer of coatings, and Datacolor® have developed a unique Colour Mixing System for coloured wood stains and varnishes. For Hesse Lignal the colour formulation software Datacolor MATCH™ AFX saves time, costs and resources which are required for the development of colour stains and varnishes. Hesse Lignal and Datacolor have combined outstanding colour measurement technology with colour science and production expertise, thus developing the most exact and efficient colour formulation solution for coloured wood stains and glazes on various wood types.


In addition to professional colorimeters for the formulation of different shades, Hesse Lignal also offers the ColorReaderPRO from Datacolor, which helps designers and craftsmen to search for shades in a fast, easy and affordable way.


Nippon Paint

Nippon paint partners with Datacolor to enhance color accuracy and improve efficiency, while further advancing the development of their innovative repainting services.

Pison Stream Solutions

Datacolor’s Unmatched Accuracy Drives Product Innovation at Pison Stream Solutions

Pison Stream Solutions serves high-profile aerospace, marine and government markets. The pressure to deliver the right products that meet their clients’ needs is high. Learn more about how Pison Stream Solutions achieves accuracy and precision with Datacolor solutions.

Hugo Boss

Trendsetter in using digital color assessment for “Mix & Match” suits

HUGO BOSS’ “Create Your Look” modular mix & match system enables different cuts, styles and sizes to be combined without compromising on fit and quality. The particular challenge with mix & match styles is that quality and color of every bolt of fabric must perfectly match. See how Hugo Boss is getting better matches by assessing color digitally.


Jotun Group

Jotun Group Partners with Datacolor® for Fast and Accurate Color Formulation

Datacolor®, a global leader in color management solutions and color communication technology, was awarded to provide color matching solution to Jotun’s all 38 production facilities worldwide. For color professionals in paints, pigments and plastics, Datacolor’s Match Pigment software offers superior first-shot matches with powerful tools to optimize the cost and quality of recipes.



AUDI uses Datacolor’s portable 45G CT

For users like automobile manufacturer Audi, it is vital that visual deviations are detected before they affect the production quality. Especially for automotive interiors, where individual parts often have different surfaces, the overall visual effect should still be harmonious. The different measurements should define the visual impression of the color, gloss level and effect of the surface texture. Therefore, Audi needs a hand-held measuring device equipped with analysis software for evaluating the measurement results.



Benecke-Kaliko and Datacolor collaborate to support Volkswagen in guaranteeing design quality, while saving cost and time

One of the key tangible aspects of a car brand image lies in its external and interior appearance, that is a combination between color, gloss and texture. This explains why leading global automobile manufacturers invest so much in ensuring high quality design and color harmony, both critically important in the car purchase decision process. Datacolor is continuously looking to optimize color harmony, while helping reduce production time and therefore save costs. The 45G reference-grade handheld spectrophotometers, for instance, of which Benecke-Kaliko bought 6 units recently, was especially developed to improve the QA process in automotive interior applications.



Walmart and Datacolor Partner To Install Eight Spectrophotometers, Accompanying Software And Two Color-Comparison Applications, All From Datacolor International, Lawrenceville, N.J

Walmart chose Datacolor’s color matching technology to streamline color selection of lab dips by manufacturers or suppliers to a specific color ordered by designers. Wal-Mart introduced the system to it’s suppliers many of whom have begun using this equipment to communicate color specifications with Wal-Mart. Datacolor’s technology resulted in time and cost savings allowing Walmart to respond to market demands more efficiently.



Leading Thai-based Plastics Producer Chooses Datacolor MATCH-PIGMENT & Datacolor 650

Pioneer chose color matching software Datacolor MATCH-PIGMENT® (designed specifically for plastics industry) and combined it with the Datacolor 650® for achieving accurate automated color recipe creation for plastics products (transparent, translucent coatings and transparent to opaque plastic color selection). Datacolor MATCH-PIGMENT software accommodates virtually all of the variables that can impact color formulation, including film thickness, opacity and pigment loading. It also allows for additional ingredients and multiple combinations for easy batch correction. Users can match, correct, and scale formulas as well as perform search and evaluation functions from one screen.



Datacolor and BMW Work On Digital Color Development For Car-Interior Master Samples

“Digital Color Development” is a partnership between Datacolor and BMW for reducing the development time of matching colors to create master samples using innovative color communication technology allowing car manufacturers to select the right car-interior color. Digital color development opens up entirely new perspectives for coordination of the colors of different materials within the supply chains of automotive manufacturers. Attractiveness of exterior and the interior color design are precisely matched. Materials such as plastics, leather, textiles, painted surfaces form a perfect harmony of colors. This must be accomplished under varying lighting conditions and from any viewing angle, regardless of the different textures and finishes (matte, glossy, embossed, etc). By implementing the ENVISION technology using standard quality control software TOOLS 2.0, each partner in the supply chain can assess the digital color samples.



The Limited Adopts Color Measurement From Datacolor As It’s Color Standard

The Limited chose Datacolor for a standardized color system allowing faster reaction to fashion trends on orders nearing the production phase and providing suppliers with measurement instruments for determining whether colors meet specifications.


Hesse Lignal

Datacolor and Hesse-Lignal Have Developed A Unique Color Mixing System For Colored Wood Stains And Varnishes

Architects, interior designers and furniture designers are increasingly using color and the natural appearance of woods in combination with other materials. For Hesse-Lignal, a leading manufacturer of wood coatings, the color formulation software Datacolor MATCH™ AFX reduces time, cost and resources needed for the development of color stains and varnishes. Hesse-Lignal and Datacolor have combined outstanding color measurement technology with color science and production expertise, thus developing the most exact and efficient color formulation solution for colored wood stains and glazes on various wood types.



Bezema Laboratory Services Utilize State-Of-The-Art Laboratory Dyeing Technology From Datacolor®

Bezema develops and produces textile dyes, auxiliaries for all areas of textile finishing, textile care, construction chemicals and performance chemicals. The company tested the new AHIBA® IR PRO laboratory dyer and utilized state-of-the-art laboratory dyeing technology from Datacolor.



JC Penney

JCPenney Partners With Datacolor To Cut Costs, Perfect Color Matching Across Textile Lines

JCPenney manufactures home décor and accessories that require color coordination ensuring color is consistent across multiple runs of a product and entire product lines. Datacolor pioneered the Datacolor Measurement Doughnut for 3D textile color measurement of pile and other 3D fabrics such as terry towels. Natific, a company specializing in factory capability assessments and production monitoring for color accuracy and precision, tested the methodology and consistency of results. It certified the program.