Perfect color coordination is the be-all and end-all in product photography, because advertising is a very visual experience. In addition to image composition and form, one other aspect is of particular importance: color. Vera Wohlleben, a German blogger, photographer and stylist for food & stills, uses Colorreader EZ for such cases and explains how she uses it.
One of the tasks often requested in graphic design is to create logos. Nina Seitz, communication designer based in Frankfurt, Germany and Oxford/UK, explains how ColorReader can play an important role in graphic and logo design, creating harmonious color palettes and how measured colors can be integrated into the digital workflow.