• Caleo Colors for Kids

    What is your company’s and hence your work’s main focus? We sell sustainable natural nursery paints that we mix in our store in Dresden, Germany. To help parents design a healthy children's room, we have collections in child-friendly fantasy worlds with self-written stories for each color shade. These collections help parents and children to plan [...] More
  • 2023 Paint Color Trends for the Home

    Color Overview – Warm & Nostalgic The trend towards warmer colors continues, balanced by cool blues and green-based hues. While the soothing, go-with-everything feel of neutral hues remains strong, there is a nostalgic shift towards saturated, muted hues that can work as more colorful neutral options. According to color forecasting experts, this trend towards nostalgic [...] More
  • Q & A: Benjamin Moore’s 2023 Color of the Year

    Autumn is when paint companies come out with their respective Color of the Year for the next year, based on a number of different factors. In this Q & A, Andrea Magno, Director of Color Marketing & Development at Benjamin Moore, shares insights about the company’s choice for Color of the Year, and how to [...] More
  • Painting Tips from the Experts

    Need some helpful advice about painting? Check out these helpful tips from the experts at Porch - our guest blogger. Porch connects homeowners with home professionals to get their home projects done, offering tools and resources, including advice, reviews and project pages, to help homeowners manage each home project from start to finish. Read the [...] More
  • How Colors Impact Marketing in the Paint & Coatings Industry

    When it comes to marketing your business – whether you have a brick-and-mortar store and/or online presence – color plays an important role in your efforts. Consumers see hundreds of advertisements a day, so breaking through the barrier to improve conversion rates can often take a little more than just the right words — that’s [...] More
  • Datacolor’s ColorReader in use at “Malerbetrieb Vogt” – Professional painters from Fulda/Germany

    What is your company’s, and hence your work’s, main focus? We specialize in classic facade renovations, using both a mineral system and high-quality interior painting work. We develop our own color palettes for our customers. How long have you used Datacolor’s ColorReader and how did you become aware of it? In the spring of 2020, [...] More
  • The Color-Filled Gift Perfect for Everyone on Your Holiday List

    Simplify your holiday shopping by giving the gift of color to everyone on your list with the ColorReader EZ!

  • How to Paint Like a Pro

    How do you get professional-looking results from a do-it-yourself paint job? These helpful tips will elevate your painting skills from amateur to advanced in no time. Prep, Prep, Prep! It’s probably the least exciting yet most important part of any paint job; prepping your walls or surface before you paint. That includes scraping off any [...] More
  • How Nick Slavik Uses ColorReader for Painting and Restoration Work

    Matching Colors and Growing Business: How Nick Slavik Uses ColorReader for Painting and Restoration Work Nick Slavik, proprietor of the Nick Slavik Painting & Restoration Co., is often called upon for historical color matching. And like any successful business person, Nick knows that time is money. That’s why the time he saves using the Datacolor [...] More
  • Help your paint contractors grow their paint business by removing the stress in color selection

    Color selection can be a barrier to project start. Anyone who ever tackled a home improvement project knows, a fresh coat of paint can go a long way to improve the overall home appeal and provide great return on investment. However, every paint project starts with the often long and stressful process of color selection. [...] More


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