Precision Color Identification
Improve brand loyalty and increase sales with the ColorReader professional color matching platform. An ultra-portable, Bluetooth® connected color selection device, ColorReader provides industry-leading color matching performance.

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ColorReaderPRO – Offers your professional customers additional flexibility with standalone use. The OLED screen displaying the color directly on the device without needing a smartphone handy allows your pro-painters or designers to find their color inspiration even faster.

Download ColorReaderPRO Spec Sheet

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ColorReader – ColorReader is our smallest design yet, offers greater than 90% first shot matching power giving your customers the confidence they will accurately match a color inspiration to your color collections.

Download ColorReader Spec Sheet

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Buy ColorReader for:

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Request a quote for quantities of 10 or more to be loaded with your brand’s fandecks.

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North America Fandecks – Ace®, Behr®, Benjamin Moore®, Cloverdale®, Color Is®, Dryvit®, Farrow & Ball®, Kelly-Moore®, ML Campbell®, RAL®, PPG®, Sherwin Williams®, True Value®, and Valspar® and more. Please note: NCS collection is not included on the ColorReader just the ColorReaderPRO.
Europe Fandecks – NCS® and RAL® collections only

Disclaimer: The use of third-party trademarks is for identification purposes only and does not connote any affiliation with, or sponsorship or endorsement by, the respective trademark holders.

Increased confidence and efficiency in paint selection

Increased confidence and efficiency in paint selection

 

  • Provides industry leading matching with greater than 94% success rate on popular fan decks
  • Shortens your professional painters’ purchase cycle by finding the closest color in seconds
  • Device stores 10,000 colors and has an OLED display for standalone usage
Ensure fan decks are always current so users have the latest color collection

Ensure fan decks are always current so users have the latest color collection

 

  • Add, manage, and assign authorized fan decks to company divisions, brands, or registered users using the cloud-based ColorReader Fleet Management software
  • Seamlessly provide instant fan deck updates to all your registered users
  • Leverage customer registration data for targeted promotional campaigns

Enhance your brand by acquiring and retaining loyal customers

Enhance your brand by acquiring and retaining loyal customers

 

  • Greater than 94% matching accuracy assures your customer with increased job efficiency and reliable results
  • Brand customization available for greater confidence, professionalism, and brand engagement
  • Easily update your collections and ensure your customers always have your latest and trending colors

Shorten the color selection process while increasing sales

Shorten the color selection process while increasing sales

 

  • Drive your brand’s paint sales by allowing your customers to order in the moment through the app while their envisioned color is still top of mind
  • Develop effective marketing campaigns by leveraging real-world color informatics user data
  • Increase competitive conversion by putting this powerful tool in the hands of your architects, designers, pro-painters, facility managers, and DIY customers
  • Deliver accurate color matching and coordinating features that allow your customer to simply save, share, or order your colors in their palettes faster than ever before
Provide your customers with the functionality they need

Provide your customers with the functionality they need

 

  • Output color values your technical customers are looking for – CIELAB, RGB, CMYK, HEX, delta*e
  • Assure the job was done right with QC Pass/Fail functionality with reported delta*e value
  • Position your brand into the palm of your customer’s hands with iOS and Android compatibility
  • For more than 45 years, Datacolor’s passion for precision color has helped us meet the exacting needs of more than a million customers whose entire job depends on the accuracy of their colors

ColorReader Platform

ColorReader Platform

ColorReader is not just a device but a platform for your customers to measure, match, collect, share, and even buy your colors straight from their smartphones. The ColorReader platform can be co-branded to boost color brand loyalty. The platform can also be used with a software development kit to add functionality into your own app. With two great device pairings to choose from, ColorReader or ColorReaderPRO offers a professional and innovative way to capture their inspiration and match to your brand of color collections. Manage your users easily from our fleet management software and gather valuable real-world trending colors and user data for better marketing plan development.

Feature
OLED Display No Yes
Standalone Mode No Yes
Bluetooth Mode with Smart phone Yes Yes
1st Shot Success Rate on paint company fan decks in real world >=94% >=94%
Works with ColorReader Mobile App Yes Yes
Works with Cloud Based Fleet Management Software Yes Yes
Works with Datacolor SDK Yes Yes
White Calibration Tile Integrated into cap Separate tile
Pouch No Yes

ColorReaderPRO

  • ColorReaderPRO device
  • Carrying Case
  • Micro USB cable
  • Calibration Slide
  • Thank You Card

 

ColorReader

  • ColorReader device
  • Micro USB cable
  • Calibration disk
  • Thank You Card
Feature
Measuring Geometry Proprietary 45°/0° type
Light Source 6 High CRI, white LED’s 8 High CRI, white LED’s
Aperture Size 6 mm 6 mm
Battery Rechargeable Lithium Polymer, >300 measurements/charge Rechargeable Lithium Polymer, >500 measurements/charge
Operating Environment 5° to 40°C up to 85% RH 5° to 40°C up to 85% RH
Interface Bluetooth LE USB, Bluetooth

 

Functional Data
Illuminant/Observer D65/10 D65/10
Data Storage Up to 10,000 colors onboard
Mobile App Languages English, French, Italian, German, Spanish, Portuguese, Simplified Chinese, Japanese

 

Physical Specifications
Display Type OLED (Organic Light Emitting Diodes)
Weight 45 grams (2.2 oz.) 61.5 grams (2.2 oz.)
Dimensions
Diameter
Length
29.10mm (1.15 in.)
68.8mm (2.71 in.)
30.22mm (1.19 in.)
108.8mm (4.28 in.)