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The Easiest Way to Color Coordinate Your Photo Shoot
Color-coordinating your photo shoot has never been easier with ColorReader EZ and Savage Universal backgrounds. ColorReader EZ is pocket-sized, Bluetooth-enabled color matching device that lets you quickly scan the flat surface of an object’s color to find its Savage Universal background color match (as well as paint color match, RBG, Hex and CIE Lab color data) in an instant.
The portable device and its accompanying phone app let you scan and organize your color matches easily, by client, project, palette, subject, etc., and you can share color matches and palettes as quickly and easily as you create them with your clients, staff – anyone!
Jay P. Morgan of the Slanted Lens recently used the ColorReader EZ in a segment he did with Megan Amber about monochromatic portraits. You can check it out here:
There’s also a You Tube Video you can watch:
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How I use ColorReader within my digital workflow
One of the tasks often requested in graphic design is to create logos. Nina Seitz, communication designer based in Frankfurt, Germany and Oxford/UK, explains how ColorReader can play an important role in graphic and logo design, creating harmonious color palettes and how measured colors can be integrated into the digital workflow.