• Color

    As a commercial food and drink photographer, Friends with Vision photographer, Scott Choucino notes that, “Color is everything to me – especially with recent shifts in trends towards more visually graphic advertising.” Here, he shares his thoughts on his work. Believe it or not, 99.9% of the photographs I see in my mind are black [...] More
  • “Keeping it Real” – No Matter Where You Shoot! Part 2 by Hernan Rodriguez

    Building an On-Location Studio For this segment, I’d like to share with you how I created a commercial advertising shoot on location with Mario Lopez and his family for the shoe brand DSW. When I am commissioned to shoot on location I try to find out as many details as I can. From location spots, [...] More
  • “Keeping it Real” – No Matter Where You Shoot! – Part 1 by Hernan Rodriguez

    Among many other things, there are two important factors I always consider when shooting portraits on location as well as in studio; the expressions need to be authentic, and the skin tones must be accurate, unless I am shooting for special effect. This should be at the top of your priority list anytime a person [...] More
  • Autumn Schrock and Spyder Checkr Photo – Precise, Consistent Color Made Easy

    Professional photographer and Datacolor Friend with Vision Autumn Schrock, walks us through her photographic process using the Spyder X monitor calibrator and Spyder Checkr Photo – our latest Spyder Checkr offering. The Spyder Checkr Photo includes 62 target patches. It comes with four interchangeable cards that include a robust color target offering 30 colors, 6 [...] More
  • Water: The Blue Planet

    We live in a world of blue – so much so, that our planet is often referred to as the blue planet. Water encapsulates our world in many different aspects; oceans surround us, rivers meander through the landscape, and icebergs form dramatic shapes in our polar regions. Rain creates new life and sustains our existence. [...] More
  • Spotlight On – Nicolas Alexander Otto

    How did you get your start in photography? Even though I took my first photographic steps with analog cameras from my father and grandfather, both ardent hobbyists who took pictures on their countless trips across the globe, I only really learned to love photography in my early 20s. As the son of a biologist and [...] More
  • What is Color Management?

    In digital imaging systems, Color Management includes the technology and best practices designed to create digital communications that ensure consistency of color representation across various devices. In digital workflows, information is saved, rendered and outputted. Color Management is used to correct and quantify a device’s color output so information between devices can be effectively used. [...] More
  • Color perception with different light sources

    By: Oliver Mews Colors can look different depending on the spectral composition of the light source under which a color or object is viewed. For example, a bright red car viewed in the artificial light of a gas station or streetlamp will look very different when viewed in daylight. The same principle applies to color [...] More
  • Advanced Editing in Spyder Print

    We all know the importance of creating a calibrated display for an accurate view of your digital world. But a Color Managed Workflow includes more than display calibration – input and output steps can be Color Managed as well. Datacolor’s solution for output calibration is Spyder Print. The Problem One of the characteristics of a [...] More
  • The Easiest Way to Color Coordinate Your Photo Shoot

    Color-coordinating your photo shoot has never been easier with ColorReader EZ and Savage Universal backgrounds. ColorReader EZ is pocket-sized, Bluetooth-enabled color matching device that lets you quickly scan the flat surface of an object’s color to find its Savage Universal background color match (as well as paint color match, RBG, Hex and CIE Lab color [...] More
  • How Accurate is Your Camera’s Preview Image?

    With digital photography, the first view of our images is on the screen on the back of the camera. But just how reliable is that image preview, as well as the histogram that can also be displayed on the camera? And, more to the point, are there times when it is giving you less than [...] More


Buy Now, Pay Later with Shop Pay

Choose Shop Pay at checkout and pay in 4 interest-free installments on orders between $50 and $3,000.*

How it Works:

Shop Pay installments in partnership with

* Payment options are offered by Affirm and are subject to eligibility check and might not be available in all states. California residents: Affirm Loan Services, LLC is licensed by the Department of Business Oversight. Loans are made or arranged pursuant to California Financing Law license.