We’re excited to announce our participation in PLAST Milan, taking place 9–12 June 2026 in Milan, Italy.
As Europe accelerates its transition to a circular plastics economy, regulations are increasingly mandating the use of post‑consumer recycled (PCR) plastics. Everyone is confronted with recycled‑content targets, and its share is only increasing.
This introduces new technical challenges.
The reality of PCR: more variability, more complexity
Unlike virgin plastics, PCR materials naturally show greater color variation. Differences in feedstock composition, processing history, and even seasonality can influence appearance.
Some recyclers report that PCR collected in winter tends to be darker than material collected in summer—variability that can directly impact final product color.
As manufacturers rigorously test PCR to ensure it meets the same safety, performance, and quality standards as virgin plastic, color consistency cannot be an afterthought. In fact, color is one of the most critical consumer touchpoints—directly influencing product perception, brand trust, and shelf appeal.
Unilever and other leading brands have openly shared how adapting to PCR requires rethinking materials specifications and quality control—not just for performance, but for aesthetics as well.
Color: where aesthetics meet performance
Aesthetics – keeping products visually appealing and on‑brand despite material variability
Functionality – ensuring UV stability and durability so colorants do not compromise product performance over time
These challenges become even more complex when working with translucent recycled plastics, where small material differences are more visible and harder to control.
This is why measurement, formulation, and process control are no longer optional—they’re essential.
At PLAST 2026, we’ll demonstrate how manufacturers can manage PCR variability with confidence.
By combining accurate color measurement, intelligent formulation, and deep application expertise, Datacolor helps overcome the color challenges of recycled and translucent plastics.
Instead of relying on trial‑and‑error, our solutions enable:
- More predictable color results across batches
- Faster color approvals
- Better alignment between sustainability goals and brand expectations
Email us to secure your ticket to meet our color experts at booth A67-A69 in Hall 11 to discuss your color challenges in plastics.
