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Wondering what Datacolor SpectraVision is all about? We put together this guide to get you up to speed on our latest instrument and how it’s changing color management for the retail and apparel industry.
What is SpectraVision?
Until now, digital color measurement for “unmeasurable” materials wasn’t an option. With SpectraVision, retailers and their suppliers can now objectively measure and digitally communicate the colors of prints, trims, yarn, laces and more.
Can I have the more technical version, please?
Sure thing. Datacolor SpectraVision combines an advanced hyperspectral spectrophotometer with quality control software to measure, analyze, report, communicate and visualize accurate color results.
Why is digital color management important?
Even for well-trained color experts, the perception of a color can vary from person to person and even hour to hour. We all see color differently. If colors aren’t properly matched, the process starts all over again. Digital color management can cut costs and shorten the time it takes to get designs from concept to the consumers who are eager to buy them. And now it’s available for the “unmeasurables”.
Do you have a video about this?
We’re glad you asked!
How about a presentation about the importance of color management in the ever-evolving retail landscape?