Ahead of the competition
Customer service is at the core of NuCoat’s business. Be it technical support, hands-on product training or specialty services, customers know they’ll get exactly what they need from every order. That’s partly because Datacolor’s Match Pigment software allows NuCoat to build and customize the reporting for each customer depending on their requirements. We spoke with Shelley Lee, Director of Client Services at Nucoat, who noted that she can easily pull the data based on tolerances for each color, do batch-to-batch quality checks, and track trends.
Each day at NuCoat is different from the other with new color match requests coming in constantly. Lee estimates that there have been at least thousands of colors matched since 2015 when she implemented the in-house color program. The best part? She can use the CIE L*a*b* values as well as color swatches that were matched to create a brochure for her customers. “I really strive to provide the best service that stands out and put us above competitors,” says Lee. “When I work with my clients, I realize that color is crucial but it’s not all about technical aspects. Marketing is a nice touch and I’m proud to be able to offer this.”
NuCoat has gained trust from their clients by not only providing top-notch services but also by acting as an expert and educator. According to Lee, NuCoat acts as a trusted partner to their customers for outsourced color quality control so that each customers’ specific requirements are met.
