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Why Color Management Matters (And How To Choose The Right Solution)

By Kenny Thomas, Senior Application Specialist

Scientific color management solutions help manufacturers deliver the uniform colors customers associate with quality. They also save time and money by improving color communication among stakeholders. Here’s what you need to know so you can choose the right color management solution.

 

What makes color matching tricky?

Subjectivity

 

Visual color matching – against a color card, for instance – is easy, but it’s imprecise. Individuals both see and describe colors differently. Some people may perceive color variations that others miss, even if lighting conditions are the same. And physical characteristics of an object like gloss, shape and texture also affect the way we see and describe their colors.

 

Standard variation

 

Uniformity is always associated with high quality, but different industries and products may consider different amounts of variation acceptable. Color variation that’s acceptable in a child’s toy, for instance, might be completely unacceptable in the paint for a high-end automobile, in luxury goods such as leather handbags or for designer brands.

 

Why does it matter?

 

Consumer perception

 

If your product colors are inconsistent, consumers see your brand as inferior or your products as cheap. If quality matters to you and your customers, you need to find a way to accurately replicate product colors.

 

Color communication

 

Since we see colors differently, and one person may see a perfect match where another sees variation, it’s important to be able to standardize descriptions of color. Even face-to-face, but certainly when communicating with global vendors, distributors and customers, a misunderstanding about color can lead to delays, manufacturing errors and other costly problems.

 

Today’s color management solutions

 

Tools are now available to help designers and manufacturers accurately measure, display, and analyze color. Broadly, these tools include both hardware and software components. The hardware is used for measurement, and can be either stationary or portable. The software (including Datacolor MatchPigment) provides a visual display of the measured data, thus facilitating color communication.

 

 

Mathematical color models, CIELAB being the most widely used, provide an objective construct to more accurately describe colors, but the subjective requirements of a particular industry or product must also be considered.

 

The right color management solution will be intuitive to use, and can be tailored to your company’s specific requirements. Improvements in accuracy and efficiency make such solutions cost-effective to deploy.

 

For more details on the hardware and software considerations when implementing a new color management solution, download our Director’s Brief via the form below.

You can also give us a call or send us a message to discuss what a scientific color management system comprises, and how Datacolor can help your business.